About Unitop
 UNITOP General Merchandise Incorporation is one of the best in the Philippines’ general merchandise industry. Founded by Filipino-Chinese business man Ricardo L. Brito in 2000, this business primarily focuses on China-made merchandise such as – clothing, shoes, metallic products, school supplies, home appliances, kitchen waves, hardware and other daily needs. It is also one of the leading retail chain stores.
UNITOP has more than 30 branches nationwide – in all of the three main parts: Luzon, Visayas and Mindanao. The total operation areas now totalled to several thousand square meters.
UNITOP insists throughout the management idea of “fair and substantial price” in good faith to serve its consumers. A management strategy UNITOP provides depends on the market localization and innovative changes. After which the management diversify the service to the consumers to obtain a favourable response. The enterprise assures quality through the development idea of “business has no limited territory” and continues the innovation.
For many years, the company insists on the enterprise spirit of “unity, fair completion, realism and innovation” to undertake the idea of “stretching our business to all classes of people in all walks of life”. This speeds up the chain-like general merchandise development which emphasizes quality and provides benefit through increase in market scale. UNITOP highlights personnel training to continuously have a cohesive management team and staff.
At the end of 2007, UNITOP moves into a modernized office in Manila. This way, it will be in the center or the industry and will be upbeat to the latest innovation. In the future, it will be able to boldly advance into the general merchandise industry of the Philippines.
AWARDS
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The Philippine Marketing
Excellence Award 2005
Most Outstanding General Merchandise
Wholesaler and Retailer 2005
(Bacolod Awards) |
The Philippine Marketing
Excellence Award 2005
Most Outstanding General Merchandise
Wholesaler and Retailer 2005
(Bacolod Awards) |
National Shopper's Choice Awards 2005 |
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